In today’s post I’m going to explain how to use competitive research to identify which pieces of content are driving traffic for a website. You can then replicate this content on your site to quickly drive new visitors.
I’m focusing on the women’s fashion niche for this example, but the same strategy can be applied to pretty much any industry.
The Strategy
You can use the competitive research tool SEM Rush to analyse a competitors website and find out the keywords they rank for in Google. With a bit of nifty excel filtering you can hone in on exactly which pieces of their content are performing best in Google.
[yellowbox]Bonus Content: Download a copy of the exact Excel document we have used in this article so you can follow along. You’ll get all the same data shown in this article.[/yellowbox]It’s then a simple matter of going out and creating similar content on your site that is optimised to target the same types of keywords.
By being methodical & strategic like this you can quickly improve the amount of traffic visiting your site. This means new people finding your store that may not have known about it before, and ultimately more sales for you!
Check out the below Google Analytics screenshot of a website we worked on. We used this very technique, which lead to the huge growth in SEO traffic, from 438 visits a week at the start of July to 2,736 visits a week at the start of October. This was a 524% increase in SEO traffic in just three months:
