This article is a “from the vault post” – I originally wrote it back in March 2014. The site I wrote it for no longer exists, so I’m bringing it back to life on the Local Digital blog.
A while back I wrote this post that covered how simple things can have nice results. This was a client that came to us after they had tried migrating their site themselves and lost a substantial amount of traffic in the process.
As the previous article covered, we saw some nice initial gains from optimising the on-page content and metadata, however, there was more work to do to claw back the missing traffic. It’s now six months later, and the results look something like this:
